In the realm of luxury spirits, Victorioso Mezcal is unlike any other. Since its introduction earlier this year, it has swiftly raised the caliber of mezcal on the US market. In the 2022 LA Spirit Awards, Victorioso was awarded the platinum medal for best mezcal in a blind taste test with 30 brands and 18 judges. A testament to craftsmanship and heritage, Victorioso has captured the palates of connoisseurs seeking a truly exceptional drinking experience.
Victorioso is a project born from the passion of third-generation Maestro Mezcalero Eugenio Sernas Jr. and his wife, Yelena. The Sernas family began planting agave in 1927 and by 1955 had one of the first of five registered mezcal brands. In the 1970s, Eugenio's father, Juan, fiercely advocated for the purity of mezcal, challenging those cutting corners to mass produce the drink. Juan’s opponents committed three assassination attempts until his mysterious death shortly after. Carrying the torch of his family’s legacy and staying true to the original recipe, his son Eugenio is proud to introduce a mezcal “that our ancestors would be proud of.”
Every bottle of Victorioso is crafted with care, made in small batches using 100% mature agave. The agave is nurtured by rain and the rich biodiversity of the land, hand-selected for high natural sugar content, cooked with volcanic rock, fermented in the finest wood and distilled in copper barrels. Their exceptional wild varieties are made with agave aged up to 30 years old, found in the remote mountains and valleys of Oaxaca. The result is an entirely unique and complex flavor profile that captures the essence of Mother Earth.
A true collector's item, Victorioso Mezcal’s range of unique expressions are all limited batch, numbered bottles. Entry-level offerings start at $150 while their wild varieties cost upwards of $1,000. It is selectively placed in upscale restaurants, bespoke liquor stores, and boutique hotels. You can also purchase online to ship across the US.
You can’t visit Los Angeles without having a glass of Victorioso. Sip it slowly, and experience the Elixir of the Gods.
