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Rodeo Drive Concours d’Elegance — Where Dreams Idle
By Lorenzo Dela Rama
On Sunday, June 15, Rodeo Drive becomes the showroom of fantasies. Celebrating its 30th year with the theme "Luxury in Motion," this open-air museum of automotive legends is the ultimate Father's Day dreamscape. From Aston Martin to McLaren, Rolls-Royce to Pagani, the lineup curated by O’Gara Coach Beverly Hills promises power, rarity, and precision design.
Also making waves: the North American public debut of Lamborghini’s Temerario and PHEV Urus SE, plus bespoke merch, food trucks, and a performance by the Beverly Hills Police Motor Unit. More than a car show, it’s a celebration of style, speed, and story—and it’s free to attend.
With proceeds benefiting the Beverly Hills Police Foundation and Firefighters' Association, the Concours isn’t just about chrome and curves. It's about community. And this year, it also raises funds to restore a 1975 Cadillac ambulance, a piece of Beverly Hills fire history.
And for film fans: keep your eyes peeled. The upcoming F1 movie, starring Brad Pitt, will undoubtedly add cinematic adrenaline to the car culture conversation.
So come for the horsepower, stay for the harmony. Southern California was made for machines like these, especially for this upcoming summer, designed to be driven with purpose, along roads that are as unforgettable as the rides themselves.
Learn more. ▶︎ Food and Beverages Guide ▶︎ Map ▶︎ Message from Founder Bruce Meyer ▶︎
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The Ultimate Automotive Spectacle on Rodeo Drive
by: Carlos Benitez, Farzad Rafahi
Guests at O'Gara Coach VIP section
The 29th annual Rodeo Drive Concours d'Elegance transformed the iconic Rodeo Drive into a showcase of stunning classic and contemporary vehicles, detouring traffic and captivating the hearts of car enthusiasts and families alike.
William Collick, Director of Global Sales & Marketing for Czinger Vehicles.
21C V Max, Czinger Vehicles
This year's event was more than just a car show - it was a celebration of drive, knowledge, and community. The event featured an impressive display of rare and historic cars, alongside cutting-edge modern vehicles, showcasing the evolution of automotive innovation and design. The Netflix film "Beverly Hills Cop: Axel F" hosted an interactive display, while the Formula 1 Las Vegas Grand Prix featured 2024 F1 show cars, further electrifying the atmosphere. As attendees strolled along Rodeo Drive, they felt grateful to be part of this vibrant community, where passion and innovation came together in perfect. The event proved to be the perfect way to celebrate Father's Day, with families and friends of all ages marveling at the beauty and craftsmanship of the vehicles on display. The Rodeo Drive Concours d'Elegance is a testament to the power of community and the human spirit, bringing people together to share their love of cars and the joy of driving.
Carlos Benitez, ACCA JOURNAL and Guests at O'Gara Coach VIP section
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