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MAYOR OF BEVERLY HILLS,  Craig a. Corman

The Art of Keeping Culture Moving in Beverly Hills

By Lorenzo Dela Rama

The object in Mayor Craig A. Corman's hand carried familiar design cues. Sharp edges. Mechanical precision. Carbon-fiber textures. At first glance, it looked like something that belonged beneath glass at an auto show.

Instead, it was a Montegrappa Lamborghini pen.

Inside the Beverly Hills boutique, surrounded by pieces inspired by cinema, literature and art, the conversation moved beyond luxury accessories and into something larger — craftsmanship, culture and the way cities preserve identity while continuing to evolve.

Founded in Italy in 1912, Montegrappa has spent more than a century creating writing instruments that blur the line between utility and collectibility. Their Lamborghini collection borrows from the visual language of one of the world's most recognizable automotive brands, transforming ideas of motion and engineering into something designed to sit in a person's hand.

For Corman, the connection immediately felt at home in Beverly Hills. 

"First of all, Beverly Hills is, to some extent, a city that celebrates car culture," Corman said. "We have the Concours d'Elegance every Father's Day, which is a very nice car show. The fact that there's a Lamborghini collection here plays into that. Any day of the week, and certainly on weekends throughout the year, you'll see very expensive cars cruising up and down Rodeo Drive — Lamborghinis, Ferraris, Rolls-Royces and things of that sort. I think it all plays into that."

The annual Beverly Hills Concours d'Elegance has long served as more than an exhibition of automobiles. It has become part of the city's Father's Day tradition, bringing together families, collectors and enthusiasts across generations.

As a father himself, Corman spoke about cars with less emphasis on horsepower and more on what they represented for generations growing up in Southern California.

"I think it holds a significant place in the hearts of many Angelenos because Los Angeles grew up as a car culture city," he said. "Beverly Hills is just one part of that. I think for a lot of us growing up in Los Angeles and Beverly Hills, cars represented freedom. You got away from your parents. You could travel places and experience things. That's what L.A. was built around. It's that sense of freedom, that sense of possibility. It's exciting."

That sense of experience surfaced repeatedly during the conversation.

When discussing the future of arts and culture in Beverly Hills, Corman pointed toward the changing ways people engage with public spaces, particularly younger generations.

"I think especially the younger generations are very into experiential activities," Corman said. "The Concours plays into that."

He described broader efforts to bring more public art and museum-quality work into the city itself.

"One of my initiatives this year is getting really good, world-class art on Rodeo Drive, using it as an exhibition space," he said. "We've had art on Rodeo Drive in the past, but I'd like to see things that are really museum-type pieces." For Corman, the goal extends beyond decoration.

"Not only are residents and people who shop in Beverly Hills going to be impressed by the art, I think it'll bring people into the city just to see the art. That's the kind of thing we want to create in Beverly Hills going forward."

Standing among Montegrappa collections inspired by Gustav Klimt, James Bond and classic horror icons, the conversation returned to the object in his hand. Whether it should be used or displayed seemed almost beside the point.

"I'd be afraid to write with them because I wouldn't want to drop them," Corman said with a laugh. "I think they're functional art."

Later, as discussion shifted toward artificial intelligence and whether technology could eventually reshape creative expression, Corman paused before giving an answer that felt larger than the conversation itself.

"Fundamentally, art is expression and beauty," he said. "I think there will come a time where AI will help artists create, but I don't think it will replace artists. There's a human element to great art that I don't think can be replicated."

As Father's Day approaches and Beverly Hills prepares for another Concours weekend, that idea lingers. A classic car can preserve history. A pen can preserve memory.

Both become meaningful because of the people who hold them.

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